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Privacy Policy - UK

Silhouette International Schmied AG

Last updated: 6th of March 2018

Thank you for your interest in the products of Silhouette International Schmied AG (“Silhouette” or "We"). This privacy policy provides details of the personal data which will be collected, used and transferred when you visit our website (the “website”). Your privacy is important to us.

We make every effort to handle your personal data with the utmost confidentiality and in full accordance with European privacy laws.

  1. Data collected, processed and used with consent
    1. When you buy our products, or create a customer account, you will need to provide certain personal information (such as your full name, phone number, email address and in some cases payment details). We will only use this information to provide our services to you. This data will never be stored for any longer than is allowed by law.

    2. Nevertheless, you can still visit our website without providing any personal information; which includes if you want to browse our product range without buying anything. We do retain basic data about your website usage data (e.g. date/time of visit, internet service provider) which we use to keep our website running smoothly and to optimise our offering. This information does not allow us to identify you.

  2. Payment methods
    1. If you buy products from our online store then your payment will be processed by our payment processing agents, which means that your personal data will be shared and used to process your payment.

    2. We also accept payments via credit card and via PayPal.

  3. Newsletter
    1. On our website you have the option of signing up to the adidassporteyewear newsletter. To do so, you are required to submit your name and your e-mail address. You can also voluntarily submit your date of birth and your country of residence to receive more personalised information. We need the data to send you the newsletter and address you correctly. The adidassporteyewear newsletter will al-so keep you up-to-date about the latest adidassporteyewear products and trends, and will only be sent to those who have voluntarily provided their e-mail address. Of course, should you wish to stop receiving the newsletter at any time, you can click on the “unsubscribe from the newsletter” button. Providing there is no further legal requirement or legal basis for processing it, the data stored for send-ing the newsletter will be deleted after you unsubscribe. We also use the newsletter to make statistical analyses regarding your personal data, and we measure the performance of the newsletter by moni-toring if the newsletter is opened, what content is clicked on and technical information regarding sending the newsletter. Processing is carried out in line with our legitimate interest to produce readily-accessible newsletter statistics that help our marketing efforts in a cost-effective way.

      We use the “Eyepin” newsletter service operated by eyepin GmbH. To utilise the service, the personal data you voluntarily provided will be stored on Eyepin’s servers in Austria and Germany. Your data will only be used in order to send you the newsletter that you ordered.

  4. Cookies
    1. We use small text files called “cookies” which are stored on your computer whenever you visit our website. These help us to optimise our service, to make it more user-friendly, improve the design and make it more secure. In many cases, the cookies installed will be “session cookies”, which means they will be automatically deleted as soon as your current browser session is over. Other cookies (e.g. storing your language preferences) will be stored for a longer period, or until you delete them manually. Our cookies do not contain your personal data.

    2. Most browsers accept cookies automatically, but you have the option of changing your browser preferences so that cookies are either rejected completely or only specific kinds are accepted (e.g. rejection of third-party cookies). If you change the cookies settings in your browser, you may not be able to enjoy the full functionality of our website. You can find out how to change the system settings for the most popular browsers using the following links:

      Internet Explorer™:





  5. Google Analytics
    1. Our website uses Google Analytics, a website analysis tool by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies to analyse your usage of our website, and the information collected by the cookies is generally sent to Google’s servers in the USA and stored there. The IP anonymisation used on this website means that your IP address will be held in truncated form by Google for member states of the European Union as well as other states party to the agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to Google’s servers in the USA and shortened there. Google will use this information to evaluate your website usage on our behalf, compile reports on website activity and provide other services to us in relation to the website and internet usage. Google will not associate your IP address with any other data it holds. Google will not be able to discern your identity.

    2. Google is a participant of the EU-US Privacy Shield, which obliges a company to uphold the agreement and constantly maintain European data protection standards. A list of companies with Privacy Shield certification can be found at

    3. Using the process described in Point 4, you can set up your browser preferences to prevent it from storing cookies (or restrict third-party cookies only). In addition, you can also prevent Google from collecting and processing personal data by downloading and installing the corresponding browser plugin ( Alternatively, you can also click here to choose a so-called cookie opt-out that is saved on your device and prevents Google Analytics from collecting data. You will need to repeat this step again if you delete all your cookies.

    4. You can find more detailed information about your data privacy with regard to Google Analytics and how you can manage it at

  6. Data transfer; Right of information, correction and deletion
    1. Unless otherwise specified in our privacy policy, data sent to us will not be given to third parties without your express permission except for Google Analytics.

    2. In accordance with privacy laws you have a right to find out - at any time and free of charge - which data we have collected from you, and subsequently stored and processed. You can at any time request any incorrect data to be corrected and your personal data to be deleted. You can also withdraw any prior consent you have given us to process your data for the future. We will take the appropriate steps immediately after receiving your request.

  7. Contact details for privacy-related issues
    1. You can send any declarations or requests regarding your rights - as stipulated in this privacy policy or the law - at any time by contacting us at Silhouette International Schmied AG, Ellbognerstraße 24, 4021 Linz, Austria, , Tel.: +43(0)7323848-0.

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Silhouette International Schmied AG / Austria, Made under licence from adidas AG © 2019 adidas AG. adidas, the Badge of Sport and the 3-Stripes mark are registered trademarks of the adidas Group.